Price War of Benedictine DOM

If you happen to walk into an alcohol shop on the island and paying a bottle of 1L DOM for RM68.00, do have mercy and stop complaining or negotiating the price further. It is the cost that we are getting from our supplier here in Langkawi and even if you are paying slightly more than RM68.00 (Well...certain shop might be selling at RM70 or RM72 still), you are not making much loss and the shop deserves a decent profit.  It is just ridiculous when everyone is trying to snatch a piece of market share by using DOM as bait.

We do not agree with this method but there is nothing we can do when everyone is doing the same. How I wish the owner of Benedictine DOM could read this message and put a stop to all these messes.

There is a dilemma of being a retailer, selling duty free items here in Langkawi.

If you sell slightly more expensive, customers complaint about being ripped off...
If you sell cheap, customers question about the genuineness of the products....

I personally do not bother about such complaints because I believe that a bright customer with the right maturity would have made the right buying decision. And he/she does not have to bad mouthing about the product or company.